“The program helped me get over my fears.” Their tests were based on scientific and medically proven criteria, such as changes in heart rate, measured using Samsung Gear S smartwatches, amount of virtual eye contact and self-assessed anxiety checks.īefore Salminaz began on the #BeFearless program, she said, “My biggest dream is to speak to an auditorium full of people and feel confident and active.”Īnd after four weeks of concerted effort via her VR training, she was able to do just that – successfully delivering a talk in front of a large crowd at Dubai’s Courtyard Playhouse theater.įollowing her four-week program, Salminaz was all smiles. To advance to the next level, participants had to “pass” stages. The third setting introduced social situations, culminating in a toast at a wedding and a daunting awards speech.Įach scenario comprised four levels of difficulty, and participants were encouraged to repeat levels until they felt completely confident. There was also an office setting that included a job interview, a business meeting and a conference. These included a school setting that required participants to engage in discussions and presentations. The scenarios comprised three public situations. Equipped with the Samsung Gear VR, they found themselves in a range of potentially daunting scenarios, made even more real with lifelike audio. #BeFearless called for volunteers to take part in immersive, four-week, step-by-step virtual reality coaching programs to overcome their fears. The aim of the campaign, created in 2013, was to help people use technology to realize their dreams and live life to its fullest. To this end, Samsung pioneered its #BeFearless program for the Samsung Gear VR, part of Samsung’s Launching People campaign. In many phobia sufferers’ cases, taking small, gradually progressive steps in non-threatening situations can help build confidence. “Honestly, making eye contact makes me feel terrible.”Ī study published in medical journal Psychological Medicine found that one in five people expresses fear about the idea of talking in front of large groups, making the phobia arguably one of the most common out there.įor some, the secret to conquering a fear is to face it head-on. “I sweat and forget what I have to say,” said Salminaz. It has a direct impact on her ability to run her business.Īfter all, in the world of fashion, being able to speak confidently about your latest designs is vital. For her, however, the phobia is more than a mere inconvenience. Salminaz Shimshilova, a 29-year-old fashion designer based in Dubai, is terrified of public speaking.
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